Hurray! Soon marketing will be even more intrusive.
Booth says that his team’s system is based on more than 20 sensors that evaluate where people are in relationship to a display. And, because the display is projected rather than on a fixed screen, it can be directed anywhere. More importantly, the system can sense how people are reacting to the messages by tracking whether they are approaching the product and continuing to watch the ad or turning away. That information then gets reported to managers.
Not So Fast 