Have you looked at a Ford lately?

Hybrid SUV coming soon.

Some potential hybrid consumers have balked at sticker prices, unsure how much the technology will cost. Ford has not yet released pricing for the SUV, but J.D. Power and Associates reported this week that the premium for a hybrid vehicle averages approximately U.S. $4,000 over the standard-model price.

Such purchase costs could take years to recoup, even with significant fuel savings. Yet hybrid vehicles offer other benefits, including buyer tax breaks, single-driver use of high-occupancy-vehicle (HOV) lanes in some commuter markets, and a cleaner green conscience.

I can’t afford that clean a conscience. Pave the planet.

Comments are closed.