Why did Fanta make a Quinine Water flavored drink? Did they think the malaria-conscious consumer was a big, untapped market?
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Why did Fanta make a Quinine Water flavored drink? Did they think the malaria-conscious consumer was a big, untapped market?
Not So Fast 
Fanta started as a Dutch company making soft drinks in Europe, and is now a part of the Coke empire. Fanta has a large share of the world market with heavy presence in Europe and Africa, where Tonic (the common name for Quinnie Water) is not only a popular pair with gin, but also a good source of nutritious water.
As a side note, you probably know that gin & tonic is said to have originated among British troops in Africa who needed a way to make the tang of Quinnie Water go down a bit easy, with the small lime slice a way to avoid scurvy as well and make a limited lime supply go even further. This might be myth, but it goes with your main topic, sorta.
I had no idea.
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