The future of movies.
For my money, the movie has to be “big” enough that I want to see it on the big screen (i.e., panoramic vistas, massive effects) and it has to be a good enough story that I’m interested. Nothing has been there for me since Lord of the Rings, really. 300 has my attention right now. If it’s not panned when it comes out, I’ll go see that in the theater. Everything else, I’ll rent it or download it.