“This brand has so much more untapped potential,” Howe said. “My role is to really figure out how we take Sci Fi as a cable network and build it into more of an affinity lifestyle brand.
The potential to show science fiction, mayhap? Perhaps create affinity with nerds who want to watch science fiction? I’m just throwing these ideas out there.
“As things stand, we’re primarily a cable TV brand,” he added. “In five years’ time, I’d love to be able to say that Sci Fi is no longer just a cable network but a category killer in videogames, mobile and the youth market.”
Apparently not.
Not So Fast 