Now that he has Apple in his corner, the CEO of Macmillan Books took out a full page ad to demand Amazon raise their prices on ebooks. Which are priced too high as it is, IMHO. He mighta shoulda waited to see if Apple sells any books first.
An author’s rebuttal to Amazon. As he points out, I, the consumer, don’t care about the finances behind the scenes. I want to buy cheap books.
Not So Fast 