I do not think that means what you think it means

When was the last time boosting competition raised prices? Oh look, more people are providing a service or product and the price has gone up?!

Apple and Macmillan have denied that they colluded to raise prices and argued that the deals between Apple and the publishers helped boost competition in the e-book market, according to Bloomberg.

I post this mostly because just five minutes ago I was appalled when I went to buy an ebook that was $10.99. Ten freaking dollars. For an e-book. The used paperbacks of which were selling for $4.

Baen.